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Publicize Your Business: An Introductory Public Relations Course
Welcome To The Course
Introduction (0:08)
Module 1. The Easy Way to Get Your Company in the News
Lesson 1. Introduction (3:37)
Lesson 2. News versus ads (2:40)
Lesson 3. What media want (2:37)
Lesson 4. What media want from story originators (3:28)
Lesson 5. Two ways to attract publicity (3:44)
Lesson 6. Creating or announcing news (5:21)
Lesson 7. Following the news (4:27)
Lesson 8. What is news? (3:18)
Lesson 9. Let’s take a minute to find news in your organization
Lesson 10. Finding the right targets (2:03)
Lesson 11. Creating your media list (2:53)
Lesson 12. Bigger media lists (2:18)
Module 2. How to Pitch Your Story
Lesson 1. Many ways to pitch your story (3:12)
Lesson 2. Elements to look for in your story (8:09)
Lesson 3. When to use a news release (5:18)
Lesson 4. When to use a newswire service and which one you should choose (4:23)
Lesson 5. When to use an informal pitch (3:34)
Lesson 6. When to organize a photo opportunity or event (5:02)
Lesson 7. When to organize a news conference (2:29)
Lesson 8. How to write a news release (9:49)
Lesson 9. How to craft a pitch (4:36)
Lesson 10. How to organize a photo opp (4:25)
Lesson 11. How to organize a news conference (4:47)
Lesson 12. How to organize a virtual news conference (3:33)
Lesson 13. Pitching your story/sending out a news release or pitch (3:34)
Module 2. Final words (1:24)
Module 3. Media Training
Lesson 1. Getting ready for the spotlight (1:48)
Lesson 2. What do media want? (3:46)
Lesson 3. Who are reporters? (5:02)
Lesson 4. The nature of interviews (2:56)
Lesson 5. Location and attire (3:30)
Lesson 6. Creating key messages and sound bites (9:03)
Lesson 7. Creating memorable sound bites (8:08)
Lesson 8. Building an effective sound bite (5:03)
Lesson 9. Listen carefully (2:36)
Lesson 10. Talking first (1:57)
Lesson 11. The question is seldom broadcast (3:49)
Check Your Knowledge And Get A Certificate
Final Quiz
Lesson 3. When to use a news release
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